SWEATY BETTY

As part of a first-year external client project with Sweaty Betty, I designed a sportswear collection aligned with their customer profile and created my hero outfit. My inspiration came from Iceland, with a focus on its natural wonders of hot springs and the northern lights, while placing emphasis on print development and trends awareness. My collection design was awarded second place by Sarah Platts‑Winslow, the Performance Design Manager at Sweaty Betty and the construction of my hero outfit was awarded third place by my lecturers and peers.

Sketchbook pages :

Sweaty Betty primary images sketchbook page

Sweaty Betty concept development sketchbook page

Sweaty Betty primary images sketchbook page

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These sketchbook pages show my concept, print, colour and design development.

Sweaty Betty Inspiration Board

Sweaty Betty Fabric and Colour Board

Sweaty Betty Reflective Board

Sweaty Betty Inspiration Board

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Presentation Boards :

These presentation boards, created using Adobe Photoshop and Illustrator, show my proficiency in fashion illustration and composition.

Technical CAD Illustrations :

Construction :

This sportswear set was constructed using lycra and scuba fabric and utilised processes such as piping, placement dye sublimation, foiling, gathering and embroidery.